The first location in the Value Retail Outlets opened with strong turnovers
Best situated at the main entrance of Ingolstadt Village, Coffee Fellows opened the first location at the Value Retail Germany GmbH. Coffee Fellows won the tender for the two locations Ingolstadt and Wertheim Village. Not least, this can be attributed to an entirely revised interior furnishing concept which has convinced the landlord. The relaunch is characterised by a modern industrial style and warm shades for furniture and woods.
High ceilings get structured through darkly painted euro pallets, the spacious seating area divided up by various pieces of furniture. The guests can choose their seats, from cosy, dark-grey lounge sofas up to bar seats with stools at the window frontages. The mix of materials makes a special assortment – high-quality chairs made of buffalo leather and stools with dark-grey felt covers give the shop a special touch. Charcoal grey steel windows in the interior room are used as design elements for separation. Large industrial lights above the seating areas and the bar round off the furnishing concept.
A new thing is the installation of two complete bars in one shop. „That’s the only way we can manage fast and effectively the high number of guests during the weekends and in vacation periods“, says Stefan Tewes, senior managing director of Coffee Fellows GmbH. 120 seats have been installed at a floor area of more than 210m2. In summer, a large, tempting south/west terrace offers the guests the opportunity to relax from the shopping trip through the village.